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“Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. What is Apple’s Mail Privacy Protection? #Īpple’s Mail Privacy Protection (MPP) is a new set of features that allows users of the Apple Mail app or desktop email app to hide information about when, where, and how they open emails.
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This isn't exactly the end of email marketing as we know it, but senders will have less data about recipient behavior. With Privacy Protection, Apple is giving email recipients more control over what data they’d like to share with email senders. Apple’s Mail Privacy Protection has arrived, and it’s bringing major changes that anyone in the field of email marketing needs to know about.
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